STRATEGY FOR OUR FIRST CENTURY (1920-2020)
“Our centenarian strategy is aimed at doubling our 2013 sales by 2020, with a profitability ranging between 12% and 14% of the EBITDA margin.
To achieve this goal, we offer our consumers food products and experiences from highly recognized and beloved brands. Our products nourish, generate well-being and pleasure, have the best price-value ratio, are widely available in our strategic region, and are managed by talented, innovative, committed and responsible people who contribute to a comprehensive sustainable development.”
The mission of our Company is the increasing generation of value, achieving an outstanding return on investments, greater than the cost of the capital used.
In our food businesses, we always seek to improve the quality of life of the consumers and the progress of our people.
We look for profitable growth with leading brands, a superior service, and an excellent local and international distribution.
We manage our activities based on our commitment to sustainable development, with the best human talent, outstanding innovation and an exemplary corporate behavior.
Differentiators of our business model