Chocolates Nutresa

Chocolates Nutresa 2017-05-09T09:28:32+00:00

Jorge Eusebio Arango López
President
[Part of Nutresa since 1991 / Age: 61]

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Mapa Chocolates

Direct presence in 11 countries

Presence of our main brands
Brands with sales over USD 50 Million
Production plants

Relevant aspects from 2016

  • We increased our sales volumes in the main categories of the Business, with an outstanding growth in the hot chocolates and candies categories.
  • The pressure on the direct production costs remained due to the effect of the main raw materials.
  • We made price adjustments and product mixture improvements and innovation to partially compensate for the effect on the profitability.
  • We developed productivity and efficiency, marketing optimization, discount and special offer streamlining plans in order to make the operation more profitable.
  • We strengthened the Business’ strategy and integrated the marketing, commercial, research and development operations with the technical operations.
  • It is worth highlighting the growth in the industrial products category in the local market and in the operations abroad, especially in the United States.
  • We were ranked 1st among 57 companies with more than 500 employees evaluated by Cincel in the field of organizational climate.

Outlook for 2017

  • Continuing to strengthen the chocolate beverages category through the “Amo el Chocolate” (“I love chocolate”) campaign with relevant innovations in the fields of products and preparation equipment.
  • Strengthening the snacks macro-category with functional, nutritious and healthy products, emphasizing on high-value innovation and widespread growth. Also, we aim at expanding this category to new markets of relevance for the Organization.
  • Continuing to develop productivity, efficiency and competitiveness plans in all the Business’ fronts, as well as searching for the best cost-benefit ratio to create a positive impact on profitability.
  • Promoting the growth of sales abroad based on the productive platforms focused on the strategic markets, with distribution schemes and new export markets, in search for a sales balance in Colombia and abroad.
  • Reinforcing the cocoa bean production sustainability programs and their projection as a support strategy in the Colombian post-conflict.

Sales

Total Sales

COP billion

Growth percentage

CAGR 10,0%* * Compound Annual Growth Rate

The Chocolates Business represents
16,4%

of Grupo Nutresa’s total sales.

Sales Colombia

COP billion CAGR 7,2%

The sales in Colombia represent
62,7%

of the total business unit sales.

Sales abroad

USD million CAGR 0,5%

The sales abroad represent 
37,3%

of the total business unit sales.

Ebitda

COP billion Growth percentage

CAGR 7,0%

The Chocolates Business represents 
14,2%

del ebitda total del Grupo

Jorge Eusebio Arango López
President
[Part of Nutresa since 1991 / Age: 61]
34,8%
(includes direct labor, IMCs and other raw materials)
33,9%
Cocoa
12,0%
Packaging material
10,7%
Sugar
4,4%
Milk
4,2%
Oils and fats
(% de las ventas totales)
Candies 38,5%
Hot chocolates 24,4%
Milk modifiers 8,4%
Snacks 7,9%
Other 20,8%
Candies
67,4%
0,2% Variation
Hot chocolates
63,1%
1,0% Variation
Snacks
56,0%
1,1% Variation
Milk modifiers
24,3%
-0,7% Variation
4.095
(includes direct and indirect employees and apprentices)
52,0%
Local
48,0%
Abroad
40,4%
59,6%
(includes direct employees and apprentices)